For us It’s about making things that last

We are a responsible challenger brand created to displace the irresponsible landfill fillers that exist today.

World famous brands share our vision

The problem

What's the problem?

  • An estimated 8 million metric tons of plastic ends up in the ocean every year. That’s equivalent to five shopping bags of rubbish for every foot of coastline around the world. By 2025, this will be 10 bags!
  • More than 480 billion plastic bottles were sold in 2016 across the world. By 2021, this is expected to increase to 583.3 billion.
  • Only 9% of all plastic ever gets recycled, and typical plastic bottles take 400 years to degrade. If each eco bottle purchased is used only three times a week by its owner instead of a plastic one, then for a company of 500 people it would save 78,000 plastic bottles entering landfill or our oceans (every year!).

Our offer

What value do we offer in the world?

We provide the highest quality bespoke branded products – that are beautiful, eco-friendly, and that people people are genuinely proud to own.

We are a responsible challenger brand created to displace the irresponsible branded merchandise landfill fillers that exist today. 73% of poor quality branded goods go straight to a drawer or a bin and are not used within 1 week – That’s awful marketing, awful for the planet, and awful, ROI and an awful experience for the receiver.

Our mission

Positive impact without leaving a trail

Our mission is to provide beautiful, highest-quality, positive inmpact items that customers are proud to own and carry daily for 5-10 years.

Each item is manufactured bespoke with the highest possible standards of safety, responsibility, and fairness. We offer transparent transport information for any companies wishing to carbon offset their delivery, and provide the option of delivery by ship or train to minimize CO2. All of our plastic components are recyclable as are our products. Our factory is a proud member of SEDEX responsible supply chains (and spends £1.2m on social welfare for employees every year), and has passed the WCA and BSCI audits to ensure the highest possible social standards.

"We want our customers to use them for 5-10 years before they are recycled in line with circular economy principles - but personally, I see no reason why people couldn't use each bottle for life (I've had mine for 9 years!)."

Dan Blakeman

Chief Missionary at

    Share our mission? Contact us.